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Samsung is partnering with Ashley Furniture to sell you on the smart home

October 1, 2024 Electronics

Title: Samsung and Ashley Furniture Join Forces to Revolutionize the Smart Home Experience

Electronics titan Samsung and America’s top furniture retailer, Ashley Furniture, have announced a groundbreaking partnership aimed at merging smart technology and home furniture to redefine the smart home experience. This innovative alliance is set to showcase how integrating technology into everyday home furnishings can make life not only more comfortable but also more efficient.

Samsung, a global leader in electronics, has been at the forefront of the smart home revolution, offering state-of-the-art appliances, devices, and systems that have transformed how we live and interact with our homes. On the other hand, Ashley Furniture, with its wide array of home furnishings and accessories, has over time proven its understanding of consumers’ needs and tastes, delivering products that combine comfort, style, and quality.

Now, with the convergence of these two industry giants, consumers can expect a new breed of home furnishings that seamlessly blend technology and comfort.

“Our goal is to demonstrate that technology and comfort can coexist beautifully in a home,” said Jong-Hee Han, President of Visual Display Business at Samsung Electronics. “We believe that our partnership with Ashley Furniture will provide consumers with a unique opportunity to experience the benefits of smart home technology integrated into their sofas, tables, and other furnishings.”

This partnership will see Ashley Furniture’s showrooms equipped with Samsung’s cutting-edge technology. Customers will be able to see and experience firsthand how smart devices can be integrated into their furniture, and how these devices can enhance their daily lives.

Imagine a living room where your coffee table isn’t just a place to rest your cup or display your books. Instead, it’s a hub that controls your smart TV, adjusts your home’s temperature, dims the lights for movie night, and even orders your favorite pizza—all without lifting more than a finger.

Or a bedroom where your bedside table not only holds your lamp and alarm clock but also charges your devices wirelessly, plays your morning playlist, and wakes you up gently with a simulated sunrise. These are just a few of the possibilities that this collaboration could bring to life.

“By integrating Samsung’s advanced technology into our furniture, we aim to create a living experience that is both comfortable and technologically sophisticated,” said Todd Wanek, CEO of Ashley Furniture Industries. “We believe that our customers deserve the best, and this partnership will allow us to deliver an unmatched smart home experience.”

The partnership also marks a significant step towards a more sustainable and energy-efficient future. With smart devices designed to optimize energy consumption, customers can enjoy the comforts of a modern home while contributing to environmental sustainability.

Industry insiders view this partnership as a game-changer. According to tech analyst, Alex Sherman, “this collaboration breaks the boundaries between technology and furniture. It opens up a new world of possibilities for the smart home industry, offering a more immersive and integrated user experience.”

While the smart home concept has been around for a while, it has often felt disjointed, with various devices and systems failing to communicate effectively. This partnership between Samsung and Ashley Furniture promises to bridge that gap, offering a holistic smart home experience where every piece of furniture can be part of a connected ecosystem.

The partnership is expected to not only revolutionize the way we perceive and interact with our home furnishings but also set a new standard for the smart home industry.

As consumers eagerly anticipate the fruits of this union, one thing is clear: the future of the smart home is not just about high-tech gadgets and appliances. It’s about integrating these technologies into our everyday lives in a way that is seamless, intuitive, and above all, comfortable.

In the words of Jong-Hee Han, “We are not just creating smart homes; we are creating homes that care.” With this ethos at the heart of their partnership, Samsung and Ashley Furniture are poised to redefine the smart home experience and usher in a new era of comfort and convenience.

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